Why Indian e-commerce sites are moving to Mobile App?

Why Indian e-commerce sites are moving to Mobile App?

With the increase in Mobile Apps, slowly Indian e-commerce sites are moving from mobile websites to mobile apps. In some cases they drop not just their mobile websites but desktop as well. Already companies like Flipkart, Mynthra, Snapdeal, Ola, Reach CRM, and Makemytrip have come out with their own Mobile Apps. Some more companies like Zomato, Jabong, OLX and Quickr will follow suit.

The main reason to this shift is due to the growing number of Smart phone users in India. Another reason being more than half of the users come to their site through mobile app. Apart from this, the companies itself want their users to come to their sites through the mobile app. That is why we could see lot of these companies giving special discounts for their app users.

Why Indian e commerce sites are moving to Mobile App

Actually the step to move the users to Mobile App is a conscious decision made by the companies rather than the user. From the companies perspective they wanted to streamline their cost in technology. But the actual fact is companies are forcing this change for their own benefit. Firstly, when the user starts using the App it makes it difficult for him to do the comparison with other offers available. The choices will also be limited because one cannot keep downloading every company’s app. This will also take away the phone space of the user. Eventually this will push the Smartphone makers to increase the memory space in their upcoming new releases.

Another valid reason which I felt behind moving to App mode is to make shopping available any time anywhere. In a general scenario, a shopper will do online shopping on an average approximately 2 hours in a day. During a normal working day a shopper will not have much time to browse his laptop/desktop to do the shopping. So this makes the shopping time lesser and as a result sales will be less. Since most of the ecommerce companies spend lot of money in advertising they wanted ROI at a much higher rate. Mobile App benefits these companies by making the shopper to buy products 24/7. As everyone carries their smartphones everywhere it makes shopping really easy for the customer. Even when travelling they can shop with ease. As a result shopper will spend more time shopping and sales will increase multifold. So the theory behind this move by companies is to ultimately multiply their sales revenue. In other parts of the world, web versions and app versions co-exist. We will have to wait and see whether this move will be received well by the Indian shoppers.

On the other hand companies like Ola, Reach CRM, Zomato etc have moved to App versions purely for the convenience of the user. These companies can continue having both the versions. Mobile apps will be very crucial for these companies as their services are needed more when the users are on the go. When this type of companies has their own mobile app the user benefits the most. So they should come out with their own apps to make life easier for the user. Overall we can only see more apps coming to the market. Ultimately a user will become more confused on which app to be chosen for what. Only time can tell us which apps will survive and which will not. You can read more about Reach CRM app here.

  1. Kathleen Suite 1 year ago

    Relying on accounting outsourcing company is a good thing, it’s not just an alternative.

  2. I’d like to thank you for the efforts you have put in writing this blog. I really hope to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has encouraged me to get my own website now 😉

  3. sdorttuiiplmnr 1 year ago

    I conceive this internet site has some rattling superb info for everyone :D. “Experience is not what happens to you it’s what you do with what happens to you.” by Aldous Huxley.

  4. boopathy 1 year ago

    May be they can save money in their investment for system servers, admin expenses and softwares

  5. sdorttuiiplmnr 1 year ago

    I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  6. Jesse Dorantes 1 year ago

    Somebody necessarily help to make severely posts I’d state. That is the very first time I frequented your web page and thus far? I surprised with the analysis you made to create this actual put up incredible. Fantastic activity!

  7. Hey hey hey, take a gander at what’ you’ve done

  8. Great site you have here but I was curious about if you knew of any community forums that cover the same topics talked about in this article? I’d really like to be a part of group where I can get comments from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Thank you!|

  9. Street Fashion Blog 1 year ago

    Whoever edits and publishes these articles really knows what they’re doing.

  10. see this 1 year ago

    I simply want to mention I’m newbie to blogging and site-building and really enjoyed your website. Almost certainly I’m planning to bookmark your blog . You certainly come with fabulous stories. Thanks a bunch for sharing your webpage.

  11. browse article 1 year ago

    I just want to say I am just newbie to blogs and definitely liked your web page. Most likely I’m planning to bookmark your website . You definitely have incredible articles. Kudos for sharing with us your website page.

  12. world economic news 1 year ago

    It is really a great and helpful piece of info. I¡¦m happy that you just shared this useful info with us. Please stay us informed like this. Thank you for sharing.

  13. bestulotki.blog.pl 1 year ago

    That is very fascinating poldysbswd, You are a very professional blogger. I have joined your rss feed and sit up for in the hunt for extra of your magnificent post. Additionally, I have shared your web site in my social networks!

  14. What i don’t understood is in truth how you are no longer actually a lot more smartly-liked than you might be now. You’re so intelligent. You recognize thus considerably in terms of this matter, produced me in my opinion believe it from a lot of varied angles. Its like men and women don’t seem to be involved except it is something to accomplish with Lady gaga! Your personal stuffs great. All the time maintain it up!|

  15. Howdy! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!|

  16. Hi there, I enjoy reading through your post. I like to write a little comment to support you.|

  17. travel reviews 1 year ago

    hi!,I love your writing so so much! proportion we keep up a correspondence extra about your article on AOL? I require an expert in this house to resolve my problem. May be that is you! Taking a look forward to look you.

  18. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Many thanks!|

  19. online law degrees 1 year ago

    Fantastic goods from you, man. I’ve understand your stuff previous to and you are just too excellent. I actually like what you’ve acquired here, really like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it sensible. I can not wait to read much more from you. This is actually a great web site.

  20. Hi! This is my 1st comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading through your blog posts. Can you recommend any other blogs/websites/forums that go over the same subjects? Thanks a lot!|

Leave a reply

Your email address will not be published. Required fields are marked *


Log in with your credentials

Forgot your details?