Innocent Drinks is one of the favourite brands to follow on Twitter. They may be a smoothie and juice brand, but most of their social media posts aren’t about smoothies or drinks at all. They are Admired for their consistently lovable branding. They’re silly, fun, clever, creative, and always stay true to their brand personality.
Old Spice is known for their funny and often ridiculous marketing content. And what better place to let their freak flag fly than on social media? They Used to Post Silly to Reach People
Exceptional customer service isn’t the only thing JetBlue does well on social media. They’re also a great example of a brand that sprinkles in just a little humor throughout its social presence. Not everything JetBlue posts is necessarily laugh-out-loud funny, but the brand does a great job of infusing some of its humorous personality into its updates, balancing informational content with lighthearted updates. They’re even known for being humorous in their replies to customers’ tweets, when appropriate.
Mars Curiosity (NASA)
As in, the lunar rover. These NASA-run social media accounts feature sassy, first-person updates from the rover itself, who incorporates funny pop culture references and a bold attitude. And, oh yeah — its Twitter account has more than 2.2 million followers. Not too shabby, NASA.
DiGiorno Pizza live-tweeted NBC’s The Sound of Music and broke the internet. DiGiorno Pizza is one of the funniest (and downright strangest) brands to follow on Twitter. Their tweets are usually about completely random topics, which somehow tie back to pizza, cheese, delivery pizza, and so on. While their Facebook page is a whole lot tamer, there’s also some good stuff in there. Their posts will have you thinking “…what?!” but laughing your butt off nonetheless.
Bissell, the vacuum cleaner company (who would’ve thought?), knows how to crack a joke from time to time on their Twitter pages. What’s great about Bissell’s humor is that it never sacrifices brand relevancy, as is evident by these smartly funny posts.