For the last 10 years, Reach has been involved in creating simple but powerful business applications to empower small businesses with world class business tools.

Our Journey


Reach born in india


Sequoia capital invested reach


Approved by the revenue departments in Dubai and Singapore


Crossed 1000+ customers


Started selling globally in Dubai and Singapore.

Our Team

Two Entrepreneurs with Multinational Business with over 20 years of experience creating products on the Cloud for small business.

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Robin Moses

Chief Executive

Robin is a Chartered Accountant bitten by the Entrepreneurship bug. Having spent a few years after college running a food and distribution business, He moved to the tax and accounting domain soon after he became a qualified accountant. He set-up Reach Tax to offer Retail Tax Preparation Services in 2005 and set-up Reach Accountant in 2007. Robin is the brains behind the software, and leads the Training, Customer Success and User creation initiatives.

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Rajan Anandan

Investor and Director

Rajan is an active investor in technology companies and is also a Vice President with Google, Inc. In his current role Rajan is the Managing Director of Google India. As an investor Rajan has a passion for SAAS companies and is an early investor and board member of Reach Accountant. He works closely with the Reach Accountant team in many areas including product, sales, marketing and partnerships.


Sequoia was founded by Don Valentine in 1972 in Menlo Park, California and today has offices worldwide to support its international portfolio of companies. The firm’s investments include Airbnb, Apple, Aruba Networks, Google, YouTube, Zomato, PayPal, Instagram, Medallia, Meraki, Cisco Systems, Oracle, Electronic Arts, TuneIn, Yahoo!, NVIDIA, Lattice Engines, Navigenics, Cotendo, Atari, Ameritox, Kayak, Meebo, Admob, Knowlarity Communications, Zappos, Seculert, Green Dot, LinkedIn, Skyscanner and Kontera. With its broad range of highly successful investments, Sequoia estimates that 19% of the NASDAQ’s value is made up of firms that they have invested in