Every business has its own way to reach out to its target audience and that is why every business requires its own way of technique although the rules might be same the content differs. Let us see what are the rules of the business in case café and bakery so you can improve your business in every possible way.
- Advertise in every medium
Advertise your business in every platform possible. The most effective these days is the social media hence, make an account and create a page in Instagram, facebook, twitter and everywhere possible. Make sure that the people in your area are completely aware of your business as it is always better to target the people in your area first because café and bakery unlike dinner places people do not prefer travelling far for it.
- Hand out free samples to your customers
Your product will remain in the shadows unless you bring it out in the light, hence it is necessary to give it out for free for the people to get them to experience your product. After your items are rated by the people in your area or the passersby the reviews will draw attention leading to more sale.
- Open stalls in events
Events give a limited option to its people hence they are bound to pay a visit to your stall. This way you get the people to learn about your business, hand out pamphlets and take away menu to them so they know more about your business and where it is located etc.
- Offer classes for baking, cake designing and decoration if possible at your business
This can be an indirect marketing for your business as there will several people who will come to take class and this will invite more customers indirectly and also provide you with more income.
- Create a magnetic environment and ambience
Create a welcoming environment with the help of friendly staff and clean environment. Make your ambience attractive and warm as it is a café, keep it calm and pleasant with soothing or pop music that is not too harsh on the ears. Best is if it is based on a theme as this draws people more making them curious and drawn to the place. Keep few places as a little private as well so people can come do their office work or read.
- Research
Find out what people are looking for at the moment and what your competitors are up to or in case you are still looking to establish your café then find the right neighborhood. Having a bakery in the right place will give your business a boost as you will be in the midst of your target audience or an accessible area.
- Buy your ingredients in bulk
Buy your ingredients in bulk that are not perishable be smart to know what is perishable and what is not and what will last for how many days so you can stock accordingly.
- Get a billing software
Billing software or POS point of sale software is a very helpful software in case of such business as it takes care for your billing in the fastest way possible and keep your sales in organized manner and tracks every sale. The software that you are going to purchase for your business should be an online software for better results and better management features.
Reach POS software for café and bakery
Reach POS software for café and bakery can be used for fast billing. It has bar code scanner that scans and saves all the information and saves it, it manages discounts, price, takeaway, etc.
It is a user friendly software that is easy to implement and customizes with your business easily. It will help your employees lose their stress as they will be able to work faster and your customers will not be impatient while waiting for their turn. It also tracks your inventory as it bills each item so you remain aware of the level of your inventory.
It is accessible from any device and any location as it is cloud based and provides accessibility restriction menu so no unauthorized access happens. Reach has bank level security with 256 bit encryption and comes with a free antivirus.
Features:
- Dashboard
- Sales
- Purchase
- Tax
- Billing
- Bulk sms and email
- Mobile app
- Bank synchronization, etc
For 15 days free trial click on >>Demo
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