Embrace any of our products and convert your business into a powerhorse.

Management Team


Robin Moses

Chief Executive

Robin is a Chartered Accountant bitten by the Entrepreneurship bug. Having spent a few years after college running a food and distribution business, He moved to the tax and accounting domain soon after he became a qualified accountant. He set-up Reach Tax to offer Retail Tax Preparation Services in 2005 and set-up Reach Accountant in 2007. Robin is the brains behind the software, and leads the Training, Customer Success and User creation initiatives.


Rajan Anandan

Investor and Director

Rajan is an active investor in technology companies and is also a Vice President with Google, Inc. In his current role Rajan is the Managing Director of Google India. As an investor Rajan has a passion for SAAS companies and is an early investor and board member of Reach Accountant. He works closely with the Reach Accountant team in many areas including product, sales, marketing and partnerships.


Sabarinath Jothi,

Partner for Reach in Malaysia and Singapore.

Sabari is an engineering graduate from the College of Engineering, Anna University. After spending a couple of years with Cognizant he started his own company with a group of like-minded people. He considers himself a serial entrepreneur and has a penchant to build new business. He is running a successful retail distribution business in Chennai. His area of interest and strength has been sales and marketing.with a decade of experience in sales and marketing he is very excited and looking forward to work as a partner for Reach in Malaysia and Singapore.

About us

For the last 10 years, Reach has been involved in creating simple but powerful business applications on the cloud across the world Businesses. Backed by a strong management team and Sequoia Capital, we have been making slow but steady progress in our vision of empowering Indian businesses with world class business tools.


Reach products are hosted on the Cloud and delivered to customers on a subscription model. Our Cloud platform saves cost and makes our products work like magic. It imports Bank Transactions automatically. It allows business applications like Google Docs, Calendar, Kartrocket, Zepo, Paypal, Freshdesk, and other applications to integrate seamlessly. It can have all your employees working on business data at the same time and allows you to check how your business is doing in the comfort of your home, or on the go during a holiday!


We are funded and driven by Sequoia Capital, One of the world”™s largest VC Company. Having access to capital having given us the flexibility to invest in quality human capital and drive more value to our customers.


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