A blog is our company’s face to the customer and Investors. A well written blog will indicate that you are serious about what you do. Here are a few tips about how to go about writing them”¦
WHAT YOU SHOULD WRITE ABOUT
You will have to write:
- individual articles comparing your product or service with every other alternatives.
- individual analysis comparing your product or service with every competitor ( Make sure you be honest in this analysis and give the good and the bad in plain black and white.)
- Case studies/ white papers on how your business solves a problem
- Articles which your customers will like to read. ( How to sell, How to set-up website, How to market, etc )
- User Manuals.
- Best ways to use your product or service
- Video Testimonials from your customers.
- Interesting events which happened in your office which reflect your work culture.
You will have to write and share on email and social networks.
- about new features and capabilities.
- Articles which affect your business customers
- Useful Checklists for your customers
- Your awards and recognitions
- Events which you plan to participate in.
HOW YOU CAN GO ABOUT WRITING.
This is just a indication of the flow I used to write on. This is no thumb rule. You are free to follow your flow.
- Keep the post’s simple and short.
- Write briefly in points and paras
- Keep your reader in mind; SEO comes later.
- These are the things you should consider for every blog:
- A Synopsis
- A Illustrative picture
- A Comparative Table
- A Case study of people who did it
- And finally a Call to action
- Add elaborate details in a google doc(view only) and share it as a link
I would be happy to listen to your views, suggestions and knowledge of writing blogs. Please write to me at dhanushya@reachaccountant.com
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