In any business valuing the customers is one of the major part to be kept in mind. You cannot run a business if you have no customers. For example an actor values his fans as he stays in the market as long as he is in demand as his fans play a vital role in making him grow in the market. Similarly a business owner has customers who play a vital role in the business growth.
Supermarkets deal with customers directly. There are no appointments to be made and there are in-numerous customers visiting the supermarket daily. You can make more business happen when you take care of your buyers. You need to pay attention to your old and loyal customers, focus on making new buyers interested to visit your store again and ways to get more buyers.
That is possible only if the customer experience is improved so the old customers can be your source to get more buyers as we are aware that word of a mouth spreads like wildfire. And also by making the experience for first time visitors as love at first sight feeling.
Here are 5 ways to improve customer experience in supermarkets.
There are always some kind of problems that customer might face. Doesn’t matter what the issue is, what matters is solving it. The customers get a trustworthy image of your supermarket when you solve their issues immediately.
When customers come to your employees they must know how to attend to their needs and problems and apologize for the mistake and listen to them carefully and to never leave them waiting or unattended.
May it exciting by giving out free gifts to your customers occasionally. For example in some festivals or your business’s anniversary. You can make it exciting for the customers so they enjoy visiting your store.
- Train your employees
Your employees deal firsthand with your customers hence you need to train them on customer service. They have to be trained thoroughly on how to deal with the customers and how to handle their complaints. Make sure your employees respect the customers and teach them to apologise when the customer is has a complaint or is in distress about some issue.
- Loyal customers’ reward
Focus on getting more buyers but never forget your old ones. They are known as the loyal customers. Reward your old customers with loyalty rewards like on their 5th year with your business or their 10th year or even a year. You can give them gift cards which they can use to buy any product with the value in it. You can also gift them on their birthdays or their anniversaries.
- Get a faster billing software
A billing software helps your employees to bill the products in a faster way. There are usually long queues in many supermarkets and we see customers struggling to wait there. This leads to angry customers and tired employees which can later show up on your business. The billing software reads the barcode and immediately the price, the name of the product and the number of the product appears on the screen. This way an employee in the counter can bill all the products as soon as possible.
Many are familiar with billing software and there are many billing software in the market. But the billing software that you purchase must have these qualities to give your customers a better experience:
- Online software
- Fast in billing
- Automatic invoices
- Able to keep an account of all the details
- Customize with your business
Reach Accountant is an online software that has four products and they are Accounting, POS, CRM and ERP.
As we are talking about supermarkets and customer experience let us focus on POS(point of sale) software.
Reach POS allows you to operate it easily and it stores all your details in the cloud with bank level security. It allows you to check the highest selling product and highest value customer etc. It is an online software but it still works when there is no net connection. It has both touch and keyboard point of sale. This software also integrates with inventory and accounting and helps in inventory product availability level management and keeping records of the accounts.