Marketing Maniac Required

We need a marketing maniac to join our growing team at Chennai, Tamilnadu

Our online accounting software business has grown from strength to strength and in just 5 months the team has grown significantly from 4 people  to 20 today.

We now want to hire a full-time in-house marketing person to promote our software to small businesses on- and off-line.

This is a great opportunity for a capable individual to join a young tech company at an exciting stage early in its growth, reporting directly to the Founder and CEO (that”™s me!)

What we want from you

You”™ll be responsible for developing and implementing plans to market our fantabulous software to very small businesses everywhere (but primarily in Chennai and Bangalore). As it”™s a web-based product this will be mainly online marketing but there should be an element of offline marketing too.

You”™ll be responsible for all elements of marketing including:

• split testing web pages
• increasing conversions on the site
• increasing conversions from trialling to paying customers
• email marketing
• SEO
• building offline relationships to form marketing partnerships
• working with our partners to assist them in marketing the product to their clients
• much more

What we”™ll give you

In return we”™ll give you:

• a competitive salary reflecting your skills.
• an exciting entrepreneurial working environment
• an opportunity to grow your skills and learn about the emerging SaaS industry
• support resources such as designers and technical input
• recognition for a job well done
• as much freedom to be a individual thinker

What you need to bring to the party

You must be a seasoned marketing professional with at least 2 years experience in digital marketing

You must be familiar with Google Analytics or similar and be able to turn that data into useful business intelligence

You should also possess:

• Sound knowledge of SEO principles and techniques
• Email marketing experience, both at a strategic and an implementation level, including the use of a mass-mailing tool.
• A familiarity with the needs of small businesses, acquired either by the experience of running one or by previous experience of catering for that market
• Experience delivering or hosting webinars or similar customer contact events
• Experience working with designers to provide briefs, guide design and sign off finished work
• The ability to create and deliver a marketing plan from beginning to end with a view to producing measurable results
• Experience in developing metrics by which the success of marketing activities may be measured
• The energy and enthusiasm to drive the marketing strategy of a high-growth SaaS product

More info

If this sounds like something you would be interested in then send a CV and covering letter to robin@reachtax.com

This is a full-time, in-house role, So no freelancers offers please.

Robin