Marketing Maniac Required

We need a marketing maniac to join our growing team at Chennai, Tamilnadu

Our online accounting software business has grown from strength to strength and in just 5 months the team has grown significantly from 4 people  to 20 today.

We now want to hire a full-time in-house marketing person to promote our software to small businesses on- and off-line.

This is a great opportunity for a capable individual to join a young tech company at an exciting stage early in its growth, reporting directly to the Founder and CEO (that”™s me!)

What we want from you

You”™ll be responsible for developing and implementing plans to market our fantabulous software to very small businesses everywhere (but primarily in Chennai and Bangalore). As it”™s a web-based product this will be mainly online marketing but there should be an element of offline marketing too.

You”™ll be responsible for all elements of marketing including:

  • split testing web pages
  • increasing conversions on the site
  • increasing conversions from trialling to paying customers
  • email marketing
  • SEO
  • building offline relationships to form marketing partnerships
  • working with our partners to assist them in marketing the product to their clients
  • much more

What we”™ll give you

In return we”™ll give you:

  • a competitive salary reflecting your skills.
  • an exciting entrepreneurial working environment
  • an opportunity to grow your skills and learn about the emerging SaaS industry
  • support resources such as designers and technical input
  • recognition for a job well done
  • as much freedom to be a individual thinker

What you need to bring to the party

You must be a seasoned marketing professional with at least 2 years experience in digital marketing

You must be familiar with Google Analytics or similar and be able to turn that data into useful business intelligence

You should also possess:

  • Sound knowledge of SEO principles and techniques
  • Email marketing experience, both at a strategic and an implementation level, including the use of a mass-mailing tool.
  • A familiarity with the needs of small businesses, acquired either by the experience of running one or by previous experience of catering for that market
  • Experience delivering or hosting webinars or similar customer contact events
  • Experience working with designers to provide briefs, guide design and sign off finished work
  • The ability to create and deliver a marketing plan from beginning to end with a view to producing measurable results
  • Experience in developing metrics by which the success of marketing activities may be measured
  • The energy and enthusiasm to drive the marketing strategy of a high-growth SaaS product

More info

If this sounds like something you would be interested in then send a CV and covering letter to robin@reachtax.com

This is a full-time, in-house role, So no freelancers offers please.

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