Brand image and quality is what draws people towards your products no matter how expensive your products are. We see people buying simple tee shirts with the brand logo instead of a fancy tee shirt and why is that? Because that certain brand has established a very strong and popular image in front of the audiences and it symbolizes a status in a society.
A brand image needs fixing every now and then because the buyers tend to forget once the hype goes down hence there must be continuous improvement and changes made to keep your customers excited and make your brand look trustworthy.
For example Adidas, Nike and Puma have always been on the top but we focused much more on Adidas than it”™s competitors for a while, the other two brands have been in the shade for sometime but as we have seen recently, Nike and Puma are gaming up again. Their new products and ad campaigns with a lot of celebrity endorsement and by focusing on women empowerment they have come out of their hiatus like period and made it back on the tracks to run along with Adidas.
So how to continuously improve your brand?
- Look into all the problems
There are many problems in a business that need to be taken care of continuously because one small issue can change the game for your brand. Make sure you carefully handle these matters:
- Your management team
- Customer experience
- Employee engagement
- Business procedures and processes
- Infrastructure and
- Business standards
These areas must be carefully observed and a periodic data must be taken which will show how they are functioning and how much improvement you require and also if there are any complaints from your customers and clients regarding these areas.
- Focus on the right issues to come up with a better idea
While addressing an issue make sure it is the right one and the way you tackle the issue must make your audiences run to you. Taking an issue for fixing must be seen as a new opportunity to make your brand even better than what it was before the issue arrived. One failure should make you come out of the gate with brighter colours.
- Get a good PR agency
Public relations agencies are the best way to put your brand out again and again in the public.
They have the ideas and knows all the rules on how to present it to the public. But you cannot assume that every PR agency will do the job. Therefore make sure to look for these qualities in an agency that you short list or finalize on:
- Is respected among its competitors
- Have leading brands as it”™s client
- Have good communication skills
- Takes your ideas as well
- Suits your business
- Processing the solution
So now how do you carry out the solution? After you have selected your PR agency you will have to decide how the process will take place. Focus on how you will hit your target audience and what will cause an impact. You need to come up with something that will cause a boom in the market and draw all your target audience. Be honest but with a hype so there is a spark between you and your audiences.
Sometimes this is the best idea for a business when the brand needs to improve it’s image. Launch something entirely different or relaunch your old product with a new image, for example how Hutch changed to Vodafone. It might be missed out most of the time but stage name matters as well just as much as what is inside the box matters. Therefore starting fresh can help a lot in making your business better.